Dedication. Expertise. Passion. For more than 15 years, we've been a trusted name in premium auto care throughout Central Massachusetts.
Founder
Nate Nakhid started Secret Touch more than 15 years ago with a single mobile detailing rig and a belief that careful, honest work would build its own following. That early operation grew, one referral at a time, into the state-of-the-art protection studio that now anchors 5 Centech Blvd in Shrewsbury.
For Nate, the Secret Touch is a process, not a slogan. It is the climate-controlled bay, the inspection light passed over every panel, the prep work no client ever sees, and the discipline to treat a daily driver with the same focus as an exotic. Advanced technique only matters when it is paired with craftsmanship, and that pairing is what he holds the studio to on every job.
The philosophy behind the brand is intentionally inclusive. Any year, any make, any model is welcome, because every owner who invests in their vehicle deserves professional-grade protection. More than 9,651 vehicles later, that promise is the reason clients across Central Massachusetts keep coming back.
"Because every car deserves the best."

For more than 15 years, Secret Touch Detailing LLC has been a trusted name in premium auto care. What began as a small mobile detailing service has grown into Secret Touch Auto Spa, a state-of-the-art protection center located in Shrewsbury, MA.
Founded by Nate Nakhid, our brand is built on passion and a genuine commitment to excellence. We believe every vehicle deserves the best care, whether it's a daily driver or an exotic supercar.
Today, Secret Touch Auto Spa continues to be the go-to destination in Shrewsbury and the Worcester County area for drivers who value quality, professionalism, and long-lasting automotive protection. From deep interior detailing to multi-year ceramic coatings and full-vehicle PPF installations, we are here to enhance, protect, and maintain your investment.
Our skilled technicians bring dedication, expertise, and passion to every project.

Lead Detailing & Quality Control Specialist
Cicero leads our production floor with relentless consistency and an eye that catches what most people miss. He sets the standard every vehicle is held to, from intake inspection through final delivery. If a finish leaves the shop, it has passed through his hands.
"Clean, protect, and perfect, every time."

Front Desk Specialist
Victoria is the first voice most clients hear and the person who keeps every appointment on track. She handles scheduling, quotes, and updates so you always know exactly where your vehicle stands. Her follow-through is why the front of the house runs as smoothly as the shop floor.
"Every client deserves a clear answer."

Ceramic Coating Specialist
Kayla brings seven years in the automotive industry to our coating bay, where she handles the decontamination, panel prep, and application that a lasting ceramic finish depends on. She treats every vehicle the same, from a daily commuter to a weekend exotic, and holds each coat to the same standard before it ever leaves the shop.
"A coating is only as good as the prep behind it."
Our state-of-the-art facility in Shrewsbury is equipped with the latest tools and technology to ensure every vehicle receives the highest level of care.













Temperature and humidity controlled environment for optimal product application
Industry-leading equipment and premium products for superior results
Meticulous attention to every aspect of your vehicle's protection
Contact us today for a consultation and discover how we can protect your investment.